The Principles Of Internet Marketing/ Keywords,
Part 1
The Internet is a medium we use to sell products.The basis of someone finding our products is to use “keywords”
Here are some of the “tools of our trade”.
- Landing Pages, Autoresponders & Links
- Paid Search Engine Marketing
- Pay Per Click
- Organic Search Engine Marketing
- Articles, Press Releases, Blogs, Videos
- Banner Ads
- Social Media (Twitter, Face Book, My Space, Squidoo)
- Free Classified Ads
- Forum Marketing
- Directories
It can all be very overwhelming and downright confusing. But it needn’t be.
At the end of the day these are only tools
So, what should we focus on?
The Internet is about driving traffic and making conversions.
Our primary job is to drive the traffic to our landing pages
We need to have an automated sales funnel to help us convert that traffic to leads and sales.
Part of the way we work with the system to achieve this flow, is to provide our prospects with the relevant, useful
information they are looking for. We do this by classifing our work or content into keywords. This introduces the right people to our sales funnel.
Great salesmanship is NOT about persuasion or manipulation; it is about learning the art of developing intelligent
responses to feedback from our prospects .
In summary…
We are in the Direct Sales industry
The Internet is our preferred marketing medium
We need to understand how the marketing process works, how to use keywords to direct people to our content, and ultimatley drive traffic to your landing pages.
You need to have a system that will work on your behalf, to help convert your leads to sales
How do you attract prospects on the World Wide Web?
What is the WWW?
The World Wide Web (www) is the equivalent of the most comprehensive, library that has ever existed.
Anything you could ever want to know about anything, you can find on the internet .People find what they are looking for by entering a query or keyword into the search bar.
Because of the vast and ever changing nature of the Web, without some way of locating the information you are
looking for, you would never find it.
This is where the Search Engines come into play.
Search Engines – What are they?
Google, Yahoo, AOL Search, Ask, Alltheweb, Hotbot, Altavista and MSN are all Search Engines that go to work for
you, looking all over the Web for information. But we have to give the instructions to find what we want.
This is where “key words” fit in.Key Words are the instructions we give the Search Engines to go and find the
information we are looking for. Search Engines, like Google, use a program called a Spider to achieve this (named
because it crawls all over the Web, just like a spider) – this program is also sometimes called Webcrawler.
When we type our key words into the search field, the search engines send their “spiders” all over the Web, looking
for the key words you have typed in. This process is a constant one.
The Search Engine then “indexes” the information the spiders retrieve,according to a number of factors such as:
Key Words, Content, Links, Quality of Links, Activity on your Pages.
So just like in a library, the information is indexed in such a way that it makes what you are looking for easy to
find.
So What you need to understand if you want to get your message out there is internet land is how to make it simple
for people to find what it is you are promoting by targeting your message to specific keywords .This not only makes it easier for the viewer to find your content but it also keeps the google spiders happy because you are making there job easier.
First and foremost, Google is a business, and it makes money when business people advertise online, either using
Pay Per Click, or some of the other paid forms of advertising.
But in order for Google to stay in business, its primary responsibility is to keep searchers happy, rather than
advertisers.
If searchers successfully find the information they are looking for on Google (i.e. Google consistently provides
them with relevant information), then searchers will continue to use Google as their preferred search engine.
So its a win win.
Your job as a marketer is to be focused on the keyword relevence of your content,thus allowing your searchers and
the search engines to find you amongst the millions of pages of information in the search engines.
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